Three fragments of sky

When we designed the packaging, one question kept coming back: how do you make visible what cannot be seen? A fragrance has no colour. It has an hour. And an hour does have one.

The answer came from the sky. Not the painters' sky, the one you actually look at. The green of water at seven, when the light still hesitates. The gold of the zenith at two, when the sun stops climbing and begins to weigh. The deep blue of nine in the evening, the one that lasts only a few minutes between day and night.

The luxury of tomorrow will not be monochrome. Against fifty black bottles on a shelf, this is the one you will notice.

Each bottle carries the colour of its hour. These are not decorative choices, they are samples taken from life. The green of ALBA is the shade water takes under raking light. The gold of SOMARI belongs to midday, when shadows pull short and heat becomes visible. The blue of ENCENS is the hardest: it exists only for the length of a shift.

There is a simpler reason behind all this. We do not smell the same way at dawn and at dusk. Skin is cooler in the morning, warmth carries differently at noon, and in the evening we look for something other than waking up. Three hours, three lights, three compositions. The rhythm of a day, not a product range.